A space for partners

Your Brand as a Natural Part of the Story

We build stories that readers stay with. Each has a form of its own, verified facts and three language versions. And each has room for one brand that belongs to the topic naturally.

Who we write for

Five spaces, five audiences

Every section of the magazine is a space for someone. Choose the one where your brand feels at home.

For her
Beauty, wellbeing and everything women like to read over coffee.
3 stories · 12 shorter reads
For him
Meat, speed, strategy. Cars and technology are on their way.
3 stories · 16 shorter reads
For gourmets
Food as a story: origins, numbers, recipes and ingredients.
3 stories · 12 shorter reads
For adventurers
Places worth the trip, and what not to miss there.
4 stories · 9 shorter reads
For open minds
Books, habits and ideas that are worth your time.
2 stories · 21 shorter reads

Ways to work together

Three ways to be part of it

Topic partner
An existing story gets one partner. Your brand is clearly credited alongside a story that already works, with a single clear link.
Product placement
Your product becomes part of the story where it makes sense: in a recipe, a tip or a list. Always disclosed, and never at the cost of the story.
Bespoke story
A new story built for your topic: research, writing, design, interactive elements and three languages. It has to stand up without the brand, which is exactly why people read to the end.

How it works

From topic to numbers

We choose the topic together
We look for the situation in which your brand is naturally useful to the reader.
We build the story
Research, verified facts, a form of its own for each chapter, and mobile as important as desktop.
We disclose the partnership
The label is visible throughout. Readers know where they stand, and trust the story all the more.
We boost and measure
Part of the budget goes into a campaign that brings the story to people. You get the numbers: read-through, time on page, clicks.

Examples